- About The Coursera
- About Business English: Marketing and Sales Course
- Business English: Marketing and Sales Quiz Answers
- Week 01 Quiz Answers
- Week 02 Quiz Answers
- Week 03 Quiz Answers
- Week 04 Quiz Answers
- Week 04 Quiz Answers
- Practice QUiz
- Week 06 Quiz Answers
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About Business English: Marketing and Sales Course
Effective communication is a need if you work in marketing, sales, or advertising. When trying to persuade someone of your points of view in English, this might be much more challenging. By taking this course, you may improve your English proficiency while networking with other accomplished international professionals. Develop your abilities while playing real-life marketing characters who are driven to get better at communicating. Reflect on your own style, abilities, and potential areas for progress while learning from your triumphs and disappointments. Following completion of this course, you will be able to:
Use effective emails, reports, and presentations to convey your views.
Acquire vocabulary for terms like branding, direct marketing, advertising costs, and market research.
Receive immediate evaluation on the effectiveness of your English language business communication abilities from international sales and marketing experts.
Join a community of business executives learning English communication skills from across the world.
Course Apply Link – Business English: Marketing and Sales
Business English: Marketing and Sales Quiz Answers
Week 01 Quiz Answers
Practice Quiz Answers
Q1. TRUE or FALSE: When brainstorming, it is important to allow for criticism to get rid of the bad ideas early on.
Q2. Is it important for a brainstorming session to have parameters?
- No, it is better to have no parameters, so that the conversation can flow freely in any direction.
- Yes, it is important to have parameters to focus the conversation on the problem the brainstorm is supposed to solve or the criteria the idea needs to meet.
Q3. Why is it important to have diversity in your brainstorming group (gender, age, race, functional area, socioeconomic, years of experience)?
Q4. According to recent research, which brainstorming model generates the highest number of ideas as well as ideas of better qualit
- The Hybrid Model, which incorporates individual brainstorming prior to the group brainstorming session.
- The Traditional Model, which brings everyone together to start the brainstorming session as one group.
Q5. Which tools do you think are effective to use in a brainstorming session? Check all that apply.
- White Board
- Online collaboration or brainstorming tools
- Flip chart
- Notes on a note pad.
Q6. What are the three benefits to virtual brainstorming mentioned in “Why Brainstorming Works Better Online”?
- Online brainstorming eliminates blocking (or where other more dominant people take over the conversation). Online, the interaction is more democratic.
- Online brainstorming allows people to surf the internet during the brainstorm, keeping them at their computer longer.
- Online brainstorming allows for anonymity, which makes people feel more comfortable about expressing opinions and ideas without fear of criticism.
- Depending on how it is designed, online brainstorming increases the diversity of ideas during the idea generation stage. In face-to-face brainstorming, we are exposed to others’ ideas which limit our own thoughts.
Practice Quiz Answers
Q1. What phrases work best to keep your problem statement or objective in focus during a brainstorming session? Check all that apply.
- The objective of this meeting is to
- Today we’ll explore the possibility of
- I want to talk to you about my sub ideas that have come from this problem.
Q2. What are some tips to use when getting the quieter group members to speak up during a brainstorming session
Q3.What does a “diver” do during a brainstorming session?
- Divers are the ones who shut down ideas before even letting them be explored.
- Divers want to go way too deep into the topic and solve all problems at once.
- Divers remain withdrawn and quiet because they are frustrated and won’t contribute their ideas.
Q4. Do you think a “Ticket to talk” would work in your office? Why or why not?
Q5. True or False? The best way to close a brainstorming session is leave everything as is and let it rest for a while with no follow-up.
Practice Quiz Answers
Q1. Examples of negative roles in groups include (check all that apply):
- Withdrawing from the conversation
- Taking notes
- Criticizing others
- Seeking information
Talking too much
Q2. Examples of positive roles in groups include (check all that apply):
- Initiating conversation
- Disagreeing frequently
- Finding opportunities for compromise
Seeking to resolve conflict
Q3. No one is perfect; we all make mistakes.
Which of the following negative roles might you have taken on in past group discussions (clowning, blocking, dominating, withdrawing)? Have you noticed when it occurs and what causes you to take on that negative role?
Q4. Give yourself a chance to shine! From the list below, identify the two strongest roles you play in group dynamics, and explain how your actions have helped move the group discussion forward.
|Task-based Roles||Maintenance Roles|
|seeking or giving information||encouraging participation|
|energizing the team||finding opportunities for compromise|
|taking notes and sharing that with others||seeking harmony during conflict|
|expanding on what others have said||shifting focus from dominators|
|initiating conversation||ensuring others understand|
|offering new ideas|
Q5. According to “How Group Dynamics Affect Decisions” what is meant by group polarization?
- A person with a different opinion than the group is encouraged to change his or her mind.
- Individuals who generally agree with each other become more extreme in their positions.
- Individuals who have differing opinions may not speak up if they do not see others disagreeing.
- Individuals may not challenge a superior’s opinion.
Practice Quiz Answers
Q1 .Why would a decision tree, a SWOT analysis, or infographic be helpful to use after a brainstorming session is complete?
Q2. What are “what if” questions that would help move a group along to the next phase of a decision making process? Check all that apply.
- What if we went with this idea?
- What would happen if..?
- How would it affect our customers if..?
Q3. What are three ways to analyze a solution?
Q4. What phrases work to politely disagree with someone?
Q5. Why after making a decision is it important to determine what actions need to be taken immediately and what actions can be taken at a later date?
Week 02 Quiz Answers
Practice Quiz Answers
Q1. What is the biggest problem with the following survey question?
What is your age?
- An infant would not be able to read, never mind answer, the survey.
- The age ranges are too small.
- The answers overlap. In other words, if a person is 20 years old, he or she would not know whether to answer “10-20” or “20-30”.
Q2. What is the biggest problem for the following survey question?
This weekend, how likely are you to go to dinner and a movie?
- It doesn’t specify which movie.
- It limits the response only to this weekend.
- It asks more than one question at a time. If I am likely to go to a movie, but not likely to go to dinner, how should I answer the question?
Q3. What is the biggest problem with the following survey question?
Should concerned parents use infant car seats?*
*Question from P, R. (2015). 5 Common Survey Question Mistakes That’ll Ruin Your Data | SurveyMonkey Blog. Retrieved February 02, 2016, from https://www.surveymonkey.com/blog/2015/02/11/5-common-survey-mistakes-ruin-your-data/
- It is a leading question. It pushes for a positive response.
- It is unclear whether the parents are supposed to sit in the infant car seat or the baby.
Q4. What is the BEST correction to the following survey question?
What is your religion?
- What is your religion?
- What is your religion?
- None of the above
- What is your religion?
Q5. In the reading “Writing Survey Questions: A Useful Blog Post”, mistake #6 recommends setting distinct equi-distant points on a scale. What does this mean?
Q1. In the instructional video, we mentioned that charts are used to “reduce cognitive load.”
In your own words, what does that mean to you? How do charts reduce cognitive load for you?
Q2. We usually use a table to show…
- …exact values.
- …parts of a whole.
- …changes over time.
Q3. TRUE or FALSE: We can use bar charts or line graphs to show comparisons or changes over time.
Q. Which image – the top or the bottom one – is a more accurate representation of A = 1 and B = 3?
Images by Smallman12q – Own work, CC0
- The top image.
- The bottom image.
Q1. What does each slice on a pie chart represent?
- A question
- A piece or fraction of the whole
Q2. Fill in the blank. Before information is put into a bar graph, it is usually completed in a ____________first.
Q3. If I were testing a new antibiotic and wanted to know the effects of it, which part of the experiment would be the independent variable?
- the antibiotic
- the effects of the antibiotic
Q1. When presenting a chart, where is the best place to start explaining the data? Check the three best answers.
- Showing your audience the legend
- Reading the title
- Starting with the question, “What causes you the greatest concern?”
- Showing what the x and y axes represent
Q2. Why would you NOT want to read every number on a chart or graph during a presentation?
Q3. What works best to use a pointers during a presentation? Check all that apply.
- a laser pointer
- a stick
- your necklace
- a computer mouse
- your finger
Q4. How would you best round off or estimate the number 2,566,871?
- Two million, five hundred and sixty six thousand, eight hundred seventy one
- Over two and a half million
- Under two hundred thousand
Q5. Why is it important to use words and phrases familiar to your audience?
Q6. In the reading from Perceptual Edge on examples of good and bad chart design, was it helpful for you to see both the original and improved examples? Why?
Week 03 Quiz Answers
Q1. What are the two rules Andrea suggested that you keep in mind when developing slides for a presentation? (Check two.)
- Good design is invisible.
- Plenty of variety on a slide (font, color, images, transitions) helps keep the audience interested.
- Just because you can, doesn’t mean you should.
- Your slides are the star of the show.
Q2. What is a visual sentence?
- A visual sentence takes text and converts it to a graphical representation of the message.
- A visual sentence is a slide with unrelated images.
- A visual sentence is a slide that has both sentences and pictures on it.
Q3. Why do audiences appreciate consistency in slides?
Q4. From the article, “It’s All Gooood” about Google’s redesign, how do you think they came to decisions about what to keep and what to change?
Q1. True or false? “Texting” language such as U-R-gr8 also works well for social media marketing.
Q2. What are good examples of “calls for action”? Check all that apply.
- click on a link
- download a survey
- re-post this tweet
- read an article
Q3. Which sentence is written in the active voice?
- At the office, lunch was eaten by Harry.
- The article was read by the customers.
- Sue changed the design on the website.
Q4. Why should you write several drafts to help make your social media marketing concise?
Q5. From the reading from Cubicle Ninja that showed excellent Powerpoint examples, how many words per slide does it suggest to use?
Q1. Why do customers expect your branding to tell a story?
True or False? You should always use humor in your marketing.
Q3. Write a slogan for this picture using alliteration.
A. Don’t let your Frigidaire get bare.
B. If you’re lucky you’ll find the key, to these chains binding up and tightening around me.
C. It’s not the minutes, it’s the miles.
Week 04 Quiz Answers
Q1. John and Linda are sitting in a romantic Italian restaurant, finishing up a delicious meal. They ask the waiter for their check, and he brings it, along with two small, complimentary glasses of liqueur to enjoy as they finish their dessert.
What principle of persuasion is being employed by the waiter? (Keep in mind, in the United States, a tip is offered when one pays the check.)
- Social Proof
Q2. Richard is going to the Department of Motor Vehicles to get his driver’s license renewed. As he enters the building, he approaches the desk where two women are sitting. One woman has a long line in front of her; the other has her head down and she is reading some paperwork. Richard goes to stand in the long line.
Suddenly, a new person arrives and goes directly to the woman who is reading the paperwork. She looks up and starts helping the new person. A person steps out of the long line and stands behind the new person. Then another moves over. Richard decides to do the same; it is a shorter line, after all. Soon both lines are of equal length.
What principle is influencing Richard (and others)?
- Social proof
Q3. This is an example of which principle of influence?
- Social Proof
Q4. Which uses the principle of Social Proof?
- Shopify, an online shopping platform, helps users create an e-commerce environment for their customers, using design, marketing, and technical experts.
- Spotify, an online music streaming service, offers a 30-day free trial.
- Kickstarter, a crowd-funding app, lists projects that you can choose to help fund.
Q1. What were the findings of the Xerox copy machine study?
Q2. Change this sentence so that it gives reasons.
I am on time for meetings. I feel responsible.
Q3. Which sentence uses because correctly? Check all that apply.
- Because she was late for work, her boss had a discussion with her.
- I want to exercise because it relieves stress.
- It’s not my turn to vacuum because sweep the floor.
Q1. What sales tactic would work to show Cialdini’s principle of reciprocity?
- Give a free trial of your product
- Have customers provide email addresses.
- Allow customers to take a survey.
Q2. What would happen if I constantly told my customers they were classy and elegant people?
Q3. What is something you can ask customers to do to show commitment? Check all that apply.
- Commit to something publicly.
- Offer a free sample.
- Subscribe for your newsletter.
- Have them provide their email.
- Say yes to small things first.
“Q4. Customers who bought this also bought this” is an example of which one of Cialdini’s Principles of Persuasion?
Q5. What are tips used in social media marketing that will help your customers like you? Check all that apply.
- Email your customer a birthday card.
- Have a weekly spotlight on a customer who is wearing your product.
- Spotlight one of your Facebook customer “friends”
- Laugh or tease your customers about a mistake they have made.
- Design jokes on your website that shows your humor is similar to theirs.
Q6. What are some titles you could give your customer service representatives to show the principle of authority?
Q7. True or false? If you are honest about it, sales and clearances are a good way to promote scarcity.
Week 04 Quiz Answers
Q1. What are some effective techniques for creating an interesting introduction, according to Andrea’s instructional video? (Check all that apply.)
- Historical Background of your topic
- What-if Scenarios
- Rhetorical Questions
Q2. In preparing for your presentation, you need to consider…. (Check all that apply.)
Q3. Why are transition words helpful in presentations (e.g. for instance, in addition, as a result, in conclusion)?
Q4. A good organizational pattern for structuring a presentation is:
- Attention-getting introduction
- Key points
- Powerful close
What is missing from this structure?
- Benefits to the audience
- A question-and-answer session
- A long, detailed explanation of important vocabulary
- A story
Q5. What are some new strategies YOU will incorporate into your next presentation?
Q1. What is the first step in preparing for a consultative sales presentation?
- Identify timeline and budget available.
- Do research to learn about the client and the company.
- Ask questions to understand what the client is telling you.
Q2. Why is the getting-to-know-you portion of the presentation so important?
Q3. What strategies can you use to ensure you are getting accurate information? (Check all that apply.)
- Encourage them to keep talking
- Ask questions
- Take notes
Q1. Which of the following is NOT a good sales script tip?
- Call those you are presenting to by name.
- Get to know your audience.
- Don’t worry about researching ahead of time, you can wing it.
- Use direct language.
Q2. What is a phrase to use to show your sales prospect how your product benefits them?
Q3. True or False? Good salesman plan ahead for both yes and no answers from their prospects.
Q4. List 3 buying signals to help sells know to “close the deal”.
Q1. What is an elevator pitch
Q2. What is the first step in writing an impromptu speech or an elevator pitch?
- write your speech
- anticipate the situation
- practice speaking naturally
- record your speech on your phone
Q3. True or False? To keep a natural tone in your speech focus on your accomplishments, not on your motivations.
Q4. Look at these sentences. Which one is in the correct order to show the PREP speech pattern? (point, reason, example, point)
- My company, Sew Savvy, meets your stitching needs because you send us your ripped clothes, we mend them send them back to you worry free. For example, if you have a job interview and find your only suit has a tear we can fix it within 48 hours of receiving it. Sew Savvy is the best service for your needs.
- For example, if you have a job interview and find your only suit has a tear we can fix it within 48 hours of receiving it. We mend your clothes and send them back to you worry free. My company, Sew Savvy, meets your stitching needs because you send us your ripped clothes. Sew Savvy is the best service for your needs.
Q6. Why should you not apologize when giving an impromptu speech?
Q1. Which 3 transitions are signs that the speaker is going to describe a similar point or idea?
- This is similar to
- This is just like
- If we examine the other side
Q2. Which words say that you are good at or skilled at something?
- I am an accomplished. . .
- I have expertise in. . .
- I have a knack for. . .
- All of the above
Q3. In an elevator pitch, it’s a good idea to let your audience know why you are motivated to be in this career.
Q4. In “A Quick Guide to Writing your Elevator Pitch,” Lawrese Brown outlines 4 key components of an elevator pitch.
Brown recommends preparing a customizable pitch that describes
- what you do well (skills)
- what your strengths are (confidence)
- what you’d like to do (goal)
- what’s your “why” (motivation)
Week 06 Quiz Answers
Q1. Which of the following definitions best describe the hybrid model of brainstorming?
- allowing everyone time to talk at the beginning of the meeting
- using each person’s “Ticket to Talk”.
- giving group members time to write their ideas down first
Q2. In a brainstorming session what phrase can be used to block a blocker?
- “Thanks for your input Sue. How do the rest of you feel about this?”
- “That seems like a bad idea to me.”
- “This plan will take us nowhere.”
Q3. In a brainstorming session, what questions encourage opinion sharing and decision making? Check all that apply.
- In my opinion…
- What problems might it create?
- What actions should be taken now?
- That was not a clever answer.
Q4. Which of the following tasks are considered maintenance roles in relation to group dynamics? Check all that apply.
- encouraging participation
- finding opportunities for compromise
- seeking harmony during conflict
Q4. What is the best definition for to wrap things up ?
- something you agree with or is worthwhile
- to bring to a conclusion, to summarize
- featuring new methods, advanced and original
Q5. True or False? If information is not given on charts you should assume there are other connections or correlations anyway.
Q7. Which survey question is written best?
- What, if anything, do you like about your phone service?
- Is the packaging easy to open and attractive?
- What do you like about the car you have now?
Q8. What are best practices for chart/graph presentation? Check all that apply.
- don’t read all the numbers
- use a pointer
- do read every bit of information shown on the graph
- read title or legend first
- estimate big numbers
Q9. What is the purpose of interpreting charts and graphs before presenting them?
- It makes sure you give accurate information and that you understand the material.
- There is no purpose, we just do it because everyone tells us to do so.
- It causes you to make more mistakes when you do interpret charts or graphs first.
Q10. Which sentence uses questionnaire correctly?
- The questionnaire employee enjoyed her first day at the office.
- My son wants to be a questionnaire when he grows up.
- Do you have time to complete this questionnaire about homeless children?
Q11. Why should we be aware that all potential customers may perceive things differently?
- So we won’t have to put in effort for our marketing. It will be automatic.
- So that we’ll be more encouraged to look at our marketing from different angles.
Q12. Look at this Powerpoint slide. What can be done to change it so it is more visually pleasing? Check all that apply.
- use only one font
- have only 2 font sizes
- group the words together
- use six colors instead of five
- make the picture bigger
Q13. Which of the following is NOT a way to use concise language in social media marketing?
- use vivid verbs
- use the passive voice or too many clauses per sentence
- have a call for action
- write several drafts of your post
Q14. Which example slogan listed below uses parallel structure?
- Lucy’s Lollipops are lovely
- Beautiful skin is beautiful you
- It’s time to get in line
Q15. True or False? A call for action is a request to get someone to do something.
Q16. Which sentence uses “because” correctly and has only two clauses?
- I like working here because the people are encouraging.
- I like working here because the people are encouraging and they have master’s degrees.
Q17. True or False? If we use Cialdini’s principles of persuasion ethically and honestly, respect is mutual and both sides feel like they have something to gain.
Q18. Which of Cialdini’s principles is this an example of?
Your website is always professional looking as it relates to your industry. You have experts available 24/7 to chat and answer questions.
- commitment and consistency
- social proof
Q19. What is meant by Cialdini’s “click whirr” or autopilot reactions?
- The brain gives at least five minutes to think about something before taking action.
- The brain receives a message and reacts automatically, without thinking.
- The brain shuts off and you fall asleep
Q20. What is the best definition for microblogger?
- Someone who writes advertisements using a small font.
- Someone who writes very wordy and complicated text
- Someone who writes short and small blogs to promote websites, services, products, or their own opinions.
Q21. True or False? In a sales pitch, it’s best to use wordy, drawn out indirect language.
Q22. Which phrases work best to conclude an impromptu or informal presentation?
- In the future I would like to…
- That’s all I have to say about that.
- I really don’t care much about…
Q23. Before even writing your speech what should you consider? Check all that apply.
Q24. How would you best describe consultative sales to someone else?
- It’s customer focused, more you probing potential prospects to figure out what they need.
- It’s presenter focused. You apply pressure to the potential prospects and they’ll say yes to a sale.
Q25. What best describes the phrase, “Make it or break it”?
- to be on topic
- discuss, read, or repeat something quickly or briefly.
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