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Here, you will find HubSpot Content Marketing Quiz Answers in Bold Color which are given below. These answers are updated recently and are 100% correctโ answers of HubSpot Academy Free Content Marketing Certification Course.
Course Name | HubSpot Content Marketing |
Organization | HubSpot Academy |
Skill | Online Education |
Level | Beginner |
Language | English |
Price | Free |
Certificate | Yes |
Apply Link – HubSpot Content Marketing
HubSpot Content Marketing Certification Exam Answers 2021
Q.1 โ Which is true about content and its relationship with the Inbound Methodology?
(A) Content is needed to attract people to your site.
(B) Content is needed to attract visitors and convert them into leads.
(C) Content is needed to close leads into customers and turn customers into promoters.
(D) All of the above
Q.2 โ What are the four stages of the Inbound Methodology?
(A) Attract, Convert, Close, and Delight
(B) Awareness, Consideration, Decision, and Delight
(C) Find, Engage, Convert, and Nurture
(D) Identify, Connect, Explore, and Advise
(A) True
(B) False
Q.4 โ All of the following are content marketing practices EXCEPT:
(A) Email copy
(B) Technical SEO
(C) Social media posts
(D) Blogging
Q.5 โ Which best describes the content marketing and inbound marketing relationship?
(A) A great content marketer doesnโt need to do inbound marketing.
(B) Show the ROI you can bring your customers.
(C) Create emotional alignment between your business and your prospects and customers.
(D) Explain the value of your products and services and how youโre the best at what you do.
Q.6 โ Whatโs the best way to have your businessโ story remembered and shared?
(A) Explain your history in detail.
(B) Show the ROI you can bring your customers.
(C) Create emotional alignment between your business and your prospects and customers.
(D) Explain the value of your products and services and how youโre the best at what you do.
Q.7 โ Every story has these three storytelling elements. What are they?
(A) Characters, conflict, and resolution
(B) Conflict, idea, and resolution
(C) Characters, conflict, and interest
(D) Conflict, spark, and conclusion
(A) True
(B) False
Q.9 โ Fill in the blank: The conflict in your contentโs story should focus on the __________.
(A) Prospectsโ needs
(B) Prospectsโ stage of the buyerโs journey
(C) Prospectsโ problems
(D) All of the above
Q.10 โ Which of the following is NOT a storytelling best practice?
(A) Create emotional appeal through your content
(B) Be consistent and authentic
(C) Use the third-person point of view
(D) Your story should be clear and concise
Q.11 โ True or false? The conflict in this blog article is preventing team burnout.
(A) True
(B) False
Q.12 โ Fill in the blank: This blog post is written from a ___________.
(A) First-person point of view
(B) Second-person point of view
(C) Third-person point of view
(D) None of the above
Q.13 โ True or false? After you digest material itโs best to try and put ideas together immediately.
(A) True, because the material is fresh in your mind.
(B) True, because the best ideas come in the first 30 seconds of consuming content.
(C) False, you want to give your mind a break to process the information.
(D) False, you first need to write concepts down to organize everything
Q.14 โ Fill in the blank: __________ is when you think of an idea out of nowhere.
(A) Spontaneous ideation
(B) Thought spawning
(C) The eureka moment
(D) Aha moment
(A) Related searches
(B) Autocomplete
(C) Suggestion finder
(D) Google search queries
Q.16 โ True or false? The goal of a braindump is to have everyone structure ideas theyโve put together.
(A) True
(B) False
Q.17 โ All of the following are examples of a SMART goal EXCEPT:
(A) Increase year over year traffic by 30%.
(B) Significantly reduce the amount of time the team spends on creating content.
(C) Add five new content formats to the website by end of year.
(D) All of the above are SMART goals.
(A) Talk with the sales team
(B) Check with more tenured employees
(C) Look through the companyโs CRM and CMS
(D) All of the above
Q.19 โ When it comes to a long-term content strategy, what is an important buyer persona trait?
(A) Demographics
(B) Challenges
(C) Identifiers
(D) All of the above
(A) Awareness
(B) Consideration
(C) Decision
(D) All of the above
(A) True
(B) False
Q.22 โ All of the following are attributes of a content creation workflow EXCEPT:
(A) Identifies outside influencers who will be contributing
(B) Identifies and organizes who is in charge of specific tasks
(C) How much money it will cost to complete initiative
(D) Breaks down all of the work needed to complete a specific initiative
Q.23 โ How many rounds of edits should content undergo before being finished?
(A) 1
(B) 2-4
(C) Post your content once itโs finished and edit as you receive feedback.
(D) As many times as you possibly can
Q.24 โ Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
(A) Nomenclature system
(B) Linear word formula
(C) Word association connector
(D) Acronym-based system
Q.25 โ True or false? Your content creation framework should stay consistent over time.
(A) True, the best way to remain efficient is to stick with a process.
(B) True, the investment to update a process can be very expensive and time intensive.
(C) False, as business goals and content change, so should your process to support them.
(D) False, your process should be updated every time a new team member joins.
(A) True
(B) False
Q.27 โ What can you do to make a headline more compelling?
(A) Broaden the topic
(B) Make a promise to the reader
(C) Over five words
(D) Use special characters to help it stand out
(A) List format
(B) How-to format
(C) Secret of format
(D) Negative angle format
(A) True, it can be overwhelming to write an introduction first without knowing where the content is headed.
(B) True, the introduction is always the easiest part to write.
(C) False, writing an introduction first will help align the rest of the article.
(D) False, you should write your conclusion before your introduction.
Q.30 โ True or false? When possible, you should try and use extensive vocabulary in your writing.
(A) True, extensive vocabulary makes you appear more credible and confident.
(B) True, people make purchasing decisions based on if you look smarter than your competitors.
(C) False, extensive vocabulary makes you appear less credible and confident.
(D) False, extensive vocabulary takes up too much space on a page.
(A) Active
(B) Passive
(C) Reactive
(D) Subtle
(A) โI really want to go to the store to buy groceries in order to be prepared.โ
(B) โI just want to go to the store to buy groceries in order to be prepared for the week.โ
(C) โI want to go buy groceries at the store to be prepared for the week.โ
(D) โI really want to go to the store to buy groceries in order to be prepared for the week.โ
Q.33 โ True or false? Never use acronyms in your writing.
(A) True, this helps avoid confusion.
(B) True, deleting acronyms makes your content more welcoming.
(C) False, use acronyms sparingly.
(D) False, your audience will know what the acronyms mean
(A) UTM tracking code
(B) Canonical tag
(C) Anchor text
(D) All of the above
Q.35 โ How can a third-party website avoid duplicate content issues with republishing your content?
(A) Add a NoIndex tag
(B) Add a tracking URLUpdate the content to make it different
(C) Update the content to make it different
(D) Have the third-party publish it at the same time as the original piece
Q.36 โ How long should you wait before republishing a piece of content to a new website?
(A) You shouldnโt wait. Republish it immediately.
(B) One week
(C) Two weeks
(D) It depends, wait until you have at least 5 inbound links.
(A) As many websites as possible; the more sites the more impressions the content will receive.
(B) Only websites that you have partnerships with as you wonโt have to pay for it.
(C) Only sites that are relevant to your business and industry.
(D) You shouldnโt republish content because youโll have duplicate content issues.
(A) BASE
(B) ARC
(C) ACE
(D) DART
Q.39 โ You can use weekly content activities to grow into which type of long-form content offer?
(A) Case study
(B) Ebook
(C) Webinar
(D) All of the above
(A) True
(B) False
Q.41 โ When is the most effective time to boost content on social media?
(A) When itโs performing well
(B) When it has a link to a website
(C) When it showcases one of your products or services
(D) You should boost every social media post no matter the context
Q.42 โ True or false? You should post the same message across all of your social channels.
(A) True, redundant messages ensure that your audience will see it and you get the highest reach.
(B) True, posting the same message will help you save time that you can use on more important initiatives.
(C) False, you should customize the message based on the platform.
(D) False, post the same message to Twitter and Facebook, but update LinkedIn as itโs more of a B2B social platform.
Q.43 โ Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
(A) Optimization
(B) Saturation
(C) Experimentation
(D) Consistency
(A) True
(B) False
Q.45 โ You can measure brand awareness by all of the following, except?
(A) How many press releases exist on your website.
(B) Level of engagement on your social channels.
(C) Inbound links coming to your website.
(D) How high you rank in search engine results.
Q.46 โ True or false? Itโs best to determine a few key metrics and stick to them.
(A) True
(B) False
(A) comments on a recent blog post
(B) likes and shares on a Facebook post
(C) email send rate
(D) sharing the thank you page to an offer someone just downloaded
(A) Total leads generated from your campaign
(B) Increase of brand awareness
(C) Returning blog subscribers generated from your campaign
(D) Social engagements
(A) Attribution report
(B) Referrals report
(C) Sales report
(D) None of the above
(A) You present an updated campaign content plan to reach your set SMART goals, based off of the first monthโs data.
(B) You present updated SMART goals better aligned with your projected MQLs for the campaignโs remaining two months, based off the first monthโs data.
(C) You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
(D) You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
Q.51 โ Once youโre able to quantify your metrics, what is the next step in developing a growth mindset?
(A) Start looking for strengths in your funnel
(B) Start looking for weaknesses in your funnel
(C) Select a marketing channel to focus on
(D) Create a Facebook audience
Q.52 โ What does the center ring of the bullseye framework represent?
(A) Your top-performing channels
(B) Your possibility channels
(C) Your long-shot channels
(D) The channels you havenโt tested yet
Q.53 โ Fill in the blank: When conducting a test, it should work to uncover ____________.
(A) the cost to attain a customer through this channel
(B) the amount of customers available through this channel
(C) whether or not you should be acquiring these customers
(D) All of the above
(A) Yes, the entire team is present and participating.
(B) Yes, but make sure to assign the test to the appropriate team members.
(C) No, ideation and implementation should be done in separate meetings.
(D) No, you need approval from your boss before running a series of tests.
(A) True, the majority of your tests should be successful.
(B) True, you should never have over a 50% failure rate with your tests.
(C) False, the purpose of a test is to prove or disprove your hypothesis.
(D) False, you need to perform enough tests that more than 50% fail.
Q.56 โ Fill in the blank: The goal of a marketing test is to __________.
(A) continuously optimize your channels
(B) find a system that works and stick with it
(C) show your competitors that you know what youโre doing
(D) All of the above
(A) True
(B) False
Q.58 โ Fill in the blank: A shortcut to improving your SEO is to __________.
(A) continuously optimize your pages based on updated keyword research
(B) get referenced on sites that already rank well
(C) add more keywords to a page you want to rank for
(D) use more images than text
(A) Value-add guidance
(B) Concierge on-boarding
(C) Success channeling
(D) Premier showcasing
(A) What are you offering?
(B) How will this help your audience?
(C) Why are you doing what you are doing?
(D) None of the above
Q.61 โ True or false? You need conflict to tell an impactful story.
(A) True, conflict helps build developmental and emotional connections.
(B) True, people care more about the conflict than the resolution.
(C) False, your story is strong enough to explain the value of your products and services.
(D) False, conflict only reduces the connection of what youโre trying to communicate.
(A) First-person point of view
(B) Second-person point of view
(C) Third-person point of view
(D) None of the above
(A) True
(B) False
(A) Motor Trend Magazine
(B) Wall Street Journal
(C) TIME Magazine
(D) All of the above
Q.65 โ How can you uncover your buyer personasโ reading habits?
(A) Include a question on a form
(B) Interview some of your best customers
(C) Make a list of publications you read
(D) A and B
(E) All of the above
Q.66 โ Which of the following is NOT a category you should organize your content audit by?
(A) Buyerโs journey stage
(B) Content length
(C) Marketing funnel stage
(D) Content title
Q.67 โ Fill in the blank: A content compass helps organize monthly initiatives by _________.
(A) SMART goals
(B) Sales campaigns
(C) Inbound marketing campaigns
(D) All of the above
Q.68 โ Fill in the blank: To keep your content calendar agile, it shouldnโt extend more than _________.
(A) two weeks
(B) one month
(C) three months
(D) six months
(A) Yes, because having an editor complete your content ensures it will read well to others.
(B) Yes, a content editorโs role is to make updates the way they see fit.
(C) No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
(D) No, they should have set up a meeting to discuss each edit so you could apply them together.
(A) 1
(B) 5-10
(C) At least 10
(D) More than 10
(A) List format
(B) How-to format
(C) Secret of format
(D) Negative angle format
(A) Update the headline
(B) Use a new author
(C) Add sub-headings to each section
(D) All of the above
Q.73 โ True or false? You should only include a call-to-action on a blog post once the offer is launched.
(A) True, if you donโt have a relevant call-to-action, then leave blank.
(B) True, once you publish a blog post, itโs not a best practice to update calls-to-action over time.
(C) False, always provide a next step, even if itโs to sign up for email updates.
(D) False, adding a relevant call-to-action to a blog post will improve your SEO efforts.
(A) Ideal matching
(B) Segmentation
(C) Buyer personas
(D) Demographics
(A) True
(B) False
(A) Post the same message on all channels as Facebook since it is working well.
(B) Analyze Facebook further to see which posts are working for future content ideas.
(C) Transition all social ad budget to Facebook in support of boosting each post moving forward.
(D) All of the above
Q.77 โ Optimizing your content helps improve ________.
(A) Reach
(B) Engagement
(C) Conversions
(D) All of the above
(A) Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
(B) Devote more time to posting blogs on Facebook.
(C) Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
(D) Connect with your sales team to coach them on their disconnect in closing the leads.
Q.79 โ What results can you yield by establishing reporting expectations prior to campaign launch?
(A) The campaignโs written SMART goals will free stakeholders from being directly involved.
(B) The campaignโs planned content will insulate your team from developing unexpected material outside of the written SMART goals.
(C) The campaignโs written SMART goals better align your work with the stakeholdersโ key metrics.
(D) The campaignโs planned content better aligns your work with the CEOโs quarterly expectations.
Q.80 โ Which departments does growth marketing support?
(A) Marketing
(B) Sales
(C) Customer Service
(D) A and B
(E) All of the above
Q.81 โ Which best explains the bullseye framework?
(A) An organized three-step approach to gaining traction
(B) Identifying a top-performing blog post and reposting every few months
(C) A system that notifies you when your competitors produce a piece of high-performing content
(D) None of the above
(A) Persona creation process
(B) Golden Circle
(C) Inbound Methodology
(D) Buyerโs journey
Q.83 โ Every content brainstorm needs the following EXCEPT:
(A) A moderator
(B) A clear agenda
(C) At least five people
(D) Visual aids
(A) Role call
(B) Ice Breakers
(C) Team goals
(D) Breaking into groups
(A) โYes, thereโs no reason to keep going if we have enough topics for our ebook.โ
(B) โYes, we can always identify more later if we need them.โ
(C) โNo, we should have at least ten supporting topics for every ebook we want to create.โ
(D) โNo, we should make a list of as many supporting topics as we can.โ
(A) Twitter
(B) LinkedIn
(C) Google
(D) A and B
(E) All of the above
(A) True
(B) False
Q.88 โ What does an UTM parameter help you identify?
(A) Lifecycle stage
(B) Lead attribution
(C) Company name
(D) Content medium
Q.89 โ Fill in the blank: To effectively tell your businessโ story, you need _____________.
(A) a mission with supporting values
(B) great products and services
(C) a testimonial from a happy customer
(D) an interesting history
(A) Marketing funnel
(B) Buyerโs journey
(C) Buyer personas
(D) Ad budget
Q.91 โ True or false? You should use a consistent naming system to store and easily identify hosted files.
(A) True
(B) False
(A) List format
(B) How-to format
(C) Secret of format
(D) Negative angle format
Conclusion
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