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Market Research and Consumer Behavior Answer
Week- 1: Graded Quiz
Which of the following is NOT an ‘Internal’
factor which can influence the behavior of consumers?
Consumer behavior refers to the __________ and
behavioral processes involved when individuals
or groups search, select, purchase, use, evaluate or dispose
of products, services, ideas or experiences
to satisfy their expected needs
rational approaches to consumer decision making, utility is maximized with
respect to which type of constrain?
- Budget Constraint
- Time Constraint
- Health Constraint
- Speed Constraint
are the two distinct components of the psychological phase under the
‘Consumers’ Attitudes Perspective’?
- Proactive and Reactive
- Emotive and Cognitive
- Primitive and Introspective
- Affective and Formative
- Cognitive and Affective
of the following is not part of Maslow’s Theory of ‘Hierarchy of Needs’?
- Social Needs
- Safety Needs
- Development Needs
- Physiological Needs
Which of the following appeals is a component of
the ‘Motivational’ approaches towards ‘Consumers’ Thought Processes’?
- Fear Appeal
- Seductive Appeal
- Communal Appeal
- Prestigious Appeal
- Hunger Appeal
of the following functions is a key element of ‘Prospect Theory’?
- Decision Profile
- Risk Profile
- Utility Profile
- Demand Profile
- Supply Profile
Under ‘Prospect Theory’, when value of the
product to be purchased is judged relative to a reference point,
it is called __________.
- Odd-even pricing
- Rational pricing
- Reference pricing
- Combative pricing
- Peak-load pricing
Consumers usually have a tendency to favor
stability in their purchase decisions instead of change. This is called
- Sample Bias
- Selection Bias
- Status Quo Bias
- Estimation Bias
When consumers make purchases in a category
which does not require high involvement, but where frequency of transactions
are higher, consumers are getting involved in what type of buying decision
Which of the following components of consumer psychology do not drive their behavioral processes?
Which of the perspectives of consumer behavior involves responding to stimuli as provided by marketers?
- The Cultural Perspective
- The Behaviorist Perspective
- The Economical Perspective
- The Cognitive Perspective
Week- 2: Graded Quiz
consumers are in the ‘Need Recognition’ phase of the ‘Consumer Buying
Sequence’, we refer to the concepts of Ideal State vs. Actual State. When the
Ideal State is higher than the Actual State, from the perspective of marketers,
it is referred to as __________.
- Cumulative Recognition
- Emotional Recognition
- Opportunity Recognition
- Nominal Recognition
- Cognitive Recognition
consumers seek information about the product they are planning to purchase from
alternative sources. Which of the following information sources is NOT one of
- Academic Library
- Electronic Media
- Internet Advertisements
- Display Hoardings
- Family and Friends
the ‘Post-Purchase Evaluation’ stage of consumer’s buying sequence,
Satisfaction is defined as the difference between experience and __________.
the ‘Elaboration Likelihood Model’ of ‘Attitudes Change’, when a product
purchase requires high involvement processing, marketing communications can
bring the change in attitudes through __________.
- Focused Cues
- Logical Strength
- Argument Strength
Suppose you entered a grocery store to purchase some coffee. However, when you entered the coffee aisle in the store, you realized that there were not only multiple different brands which offered the type of coffee you liked in different price ranges, package sizes and flavors, but also there were plenty of alternatives for coffee which you would like to try out, like tea and infusions. Under these circumstances, which kind of decision constraint are you facing in your purchase process?
- Information Overload
You are the manufacturer of an unbranded product who is planning to launch it in a market which has already some established brands. Which of the following strategies you should adopt to acquire new customers?
- Maintain both perception and attitude of consumers.
- Maintain perception but change attitude of consumers.
- Change perception but maintain attitude of consumers.
- Change both perception and attitude of consumers.
Week- 3:Graded Quiz
Which of the following is a component of marketing research?
- Buying Behavior
- All of the above.
- None of the above.
Which is the first step in the marketing research process?
- Analysis of data
- Data collection
- Specification of inforamtion needed
- Interpretation of results
Which of the following is the best example in
which to apply causal research?
- To understand how consumers evaluate the Home Depot brand compared to competing brands.
- One-on-one depth interviews matching respondents and interviewers by gender.
- The Andrew Jergens Company periodically conducting surveys to measure consumer’s
perceptions, attitudes and use of soap bars and related personal care products.
- To determine the relationship between sales promotion and advertising expenditures and sales of Mercedes.
- To gain insights on why Nokia is losing market share in Asia.
_________ are distinguished by the fact that the
researcher can randomly assign test units to experimental groups and also
randomly assign treatments to experimental groups.
- Pre-Experimental Designs
- Quasi-Experimental Designs
- True Experimental Designs
- Between and Within Subject Designs
- Concurrent Designs
Which of the following research designs is NOT a type of descriptive research?
- Normative Analysis
- Regression Analysis
- Case Study
- Observational Study
- Survey Report
When marketing researchers conduct exploratory
research, the purpose of the research is all of the following EXCEPT:
- Understand casual relationship between a dependent variable and independent variable(s)
- Establish priorities for future research
- Refine a problem
- Eliminate impractical ideas
- Generate hypothesis
_________ validity measures the extent to which a causal relationship found in a study can be expected to be true in the entire population.
A measurement scale with five response categories ranging from “strongly disagree” to “strongly agree,” which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus object is called a (n) ________.
- Penta Scale
- Opinion Rating Scale
- Semantic Differential
- Likert Scale
- Stapel Scale
A ________ is a representation of the elements of the
target population, which consists of a list or set of directions for
identifying the target population.
- Sampling Unit
- Geodemographic Template
- Hypothesis Testing
- Census Tract
- Sampling Frame
All of the following are common mistakes committed by marketing researcherswhen determining the wording of questions in a questionnaire for a survey EXCEPT:
- Double-Barreled Questions
- Ambiguous Words and Questions
- Leading Questions
- Clear Instructions
- Complex Words and Questions
________ occurs when the sample results lead to non-rejection of a null hypothesis that is in fact false.
- Type IV Error
- Type I Error
- Type III Error
- Power of a Test
- Type II Error
_________ validity measures the extent to which a
causal relationship found in a study can be expected to be true in the entire
All of the following are scales of measurement
for secondary data, except:
When taking psychological measurements in survey
research, one category of single-item measures uses a scoring method for a limited
number of items that adds up to a given number. Also, this measure is used to identify
relative importance. This single-item measure is called:
- Graphical Scale
- Itemized Category Scale
- Raml-Ordered Scale
- Constant Sum Scale
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