Hello Peers, Today we are going to share all week’s assessment and quizzes answers of the Data Analytics Methods for Marketing course launched by Coursera totally free of cost✅✅✅. This is a certification course for every interested student.
In case you didn’t find this course for free, then you can apply for financial ads to get this course for totally free.
Check out this article – “How to Apply for Financial Ads?”
About The Coursera
Coursera, India’s biggest learning platform launched millions of free courses for students daily. These courses are from various recognized universities, where industry experts and professors teach in a very well manner and in a more understandable way.
Here, you will find Data Analytics Methods for Marketing Exam Answers in Bold Color which are given below.
These answers are updated recently and are 100% correct✅ answers of all week, assessment, and final exam answers of Data Analytics Methods for Marketing from Coursera Free Certification Course.
Use “Ctrl+F” To Find Any Questions Answer. & For Mobile User, You Just Need To Click On Three dots In Your Browser & You Will Get A “Find” Option There. Use These Option to Get Any Random Questions Answer.
About Data Analytics Methods for Marketing Course
The common analytics techniques that marketers utilise are examined in this course. You’ll discover how to specify a target market by segmenting data using K-means clustering. You’ll also look at how forecasting and planning might be aided by linear regression. You’ll study strategies to optimise your marketing mix, such as marketing mix modelling and attribution, and you’ll learn to assess the efficacy of advertising using both experimental and observational methods. Finally, you’ll discover how to analyse, visualise, and optimise different sales funnel shapes.
By the end of the course, you will be able to:
• Identify situations where analytics is most frequently used in marketing;
• Identify your audience using analytics and variable descriptions;
• Use cluster analysis to divide a population into distinct audiences;
• Utilize historical data to plan your marketing across channels; • Predict marketing results using linear regression;
• Identify marketing mix modelling;
• Identify attribution modelling;
• Use various attribution modes. Examine results of an experiment and determine its strength. Evaluate and improve your sales funnel. Describe how A/B testing works and how you can use it to optimise marketing.
People who wish to learn how to estimate and plan marketing activities as well as analyse marketing strategies and sales funnels for efficiency should take this course.
Although no prior marketing or data analysis experience is necessary, learners should be motivated to participate and have a basic understanding of how to use the internet. Ideally, students entering this programme have already finished courses 1 (Marketing Analytics Foundation), 2 (Introduction to Data Analytics), and 3 (Statistics for Marketing).
WHAT YOU WILL LEARN
- How to plan and forecast your marketing efforts across different channels
- How to use marketing mix modeling and attribution to optimize your efforts
- How to evaluate and optimize your sales funnel
SKILLS YOU WILL GAIN
- Marketing
- Marketing Mix Modeling
- Data Analysis
- Linear Regression
- Marketing Plan
Course Apply Link – Data Analytics Methods for Marketing
Data Analytics Methods for Marketing Quiz Answers
Checkout This Article: The Importance of Team Viewers in the IT World In 2022 | Advantages & Disadvantages Of Team Viewers
Week 01 Quiz Answers
Practice Quiz Answers
Q1. Segmentation is…
- A way to sort people in groups based on characteristics they have in common
- A way to sort people based on unstructured data
- A way to sort people based on what they buy
Q2. True or false, segmentation from data analysis is one of the two forms of segmentation.
- True
- False
Q3. True or false, psychographic segmentation is the most powerful form of segmentation.
- True
- False
Q4. Which of the following are forms of behavioral segmentation… (Select all that apply)
- Values
- Location
- Spending habits
- Product usage
Q5. A contextual targeting vendor understanding the difference between the Miami Dolphins football team and dolphins in the ocean is an example of…
- Semantic understanding
- Wisdom of the Crowd
- One to one personalization
- Segmentation and targeting
Practice Quiz Answers
Q1. What is“K” defined as in K-means clustering?
- The variance of the clusters
- The Euclidean distance between two points
- The number of clusters
- The distance between two centroids
Q2. What is the Euclidean distance between these two points?
- 3.91
- 2.93
- 0.25
- 3.16
Q3. What is the variance for the following data set: 2,4,5,6,8
- 4
- 6
- 5
- 8
Q4. What does the Dunn Index measure?
- The distance between two points
- Both the tightness of clusters and how far apart clusters are
- How far apart clusters are
- How tight clusters are
Q5. When calculating variance for your clusters in k-means clustering, you are looking for the ______ total variance across clusters
- Lowest
- Highest
Week 02 Quiz Answers
Practice Quiz Answers
Checkout This Article: Is Team Viewer Safe For Use in 2022 | All You Need To Know About Team Viewer [Latest Update‼️]
Q1. You can have multiple secondary KPIs.
- True
- False
“Q2. How has inventory moved in the last 12 months?” is a question that would use _____ analytics to find the answer.
- Prescriptive
- Predictive
- Descriptive
Q3. What is the ROAS for the campaign displayed here?
- 200%
- $100
- $3000
- 100%
Q4. What are the two key differences between ROI and ROAS?
- ROAS only uses direct advertising spend, whereas ROI uses all costs
- ROI only uses direct advertising spend, whereas ROAS uses all costs
- ROAS uses revenue, not profit
- ROI is generally used in advertising, while ROAS is generally used in finance
Q5. of the following could be examples of customer profitability segmentation strategies? (Choose all that apply)
- B2B vs. B2C segmentation
- RFM analysis
- Persona-based segmentation
- CPM analysis
Practice Quiz Answers
Q1. What is the acronym for customer lifetime value?
- CLTV
- CLV
- CTV
- CULV
Q2. COGS stands for…
- Cost of goods sent
- Cost of goods sold
- Cost of goal sold
- Core of goods sold
Q3. If the average customer retention period is 2 years with an average of 7 transactions over that time period and the gross profit margin is 30%, what is the overall CLTV of the following data set?
Customer | Sales | Number of transactions |
Customer 1 | $200 | 2 |
Customer 2 | $300 | 4 |
Customer 3 | $250 | 3 |
- $300
- $350
- $150
- $250
Q4. If the average customer retention period is 2 years with an average of 7 transactions over that time period and the gross profit margin is 30%, what is the CLTV of Customer 2?
Customer | Sales | Number of transactions |
Customer 1 | $200 | 2 |
Customer 2 | $300 | 4 |
Customer 3 | $250 | 3 |
- $350
- $300
- $315
- $250
Q5. If your revenue is $3,000 and your COGS is $1,800, what is your gross profit margin?
- 30%
- 60%
- 50%
- 40%
Week 03 Quiz Answers
Checkout This Article: Is Team Viewer Safe For Use in 2022 | All You Need To Know About Team Viewer [Latest Update‼️]
Practice Quiz Answers
Q1. SMART Goals are:
- Systematic Marketing And Realty Time-Lines
- Specific Measurable Achievable Realistic Time Bound
- Simple Meaningful Accurate Relevant Targeted
- Small Manageable Accurate Real Terrific
Q2 .KPIs can help because they are specific metrics that can be used to measure progress. True or False?
- True
- False
Q3 . The two methods you can use to evaluate ad effectiveness are:
- Experimental and Observational Methods
- Observational methods and KPI evaluation
- KPI evaluation and SMART Goal setting
- SMART Goal setting and Experimental methods
Q4. If you are running an ad with a “click to subscribe” button, can you measure the effectiveness of the ad ONLY by counting the number of customers who subscribed by clicking the button?
- No
- Yes
Week 04 Quiz Answers
Practice Quiz Answers
Q1. Your manager is asking you to put a report together that shows how much incremental sales was generated by the TV campaign you ran last quarter and she also wants to know how that compares to the money that you invested in ads on Facebook during that same time. Which would be the best metric to highlight in your report:
- Cost per Acquisition
- Return on Investment (ROI)
- Customer Lifetime Value
Q2. Which of the following are typical outputs of a MMM?
- Marginal return associated with each marketing channel.
- An overview of which of my TV ad creatives worked best in the past year.
- An overview of how my spending in different marketing channels contributed to success.
- A report that provides detail on how much influence each of your marketing activities had on sales.
Q3. For which of the following questions could a marketer use a Marketing Mix Model to get the answer:
- What would the influence be on sales if I doubled the budget I spend on Instagram Stories next year?
- What was the ROI of my fall TV campaign I ran last year?
- What would happen to sales if we increase the price of our product?
- Which ad creative performed best in my holiday ad campaign on Facebook?
Q4. Marketing Mix Modeling is an interaction between a team of modelers and an econometric model. What is the role of the team of modelers?
- Advise marketers on how to effectively create ads to build successful campaigns
- Acquire data for a set number of variables that they know always influence sales in a similar way
- Come up with a set of variables that may affect sales and iterate on these variables until a robust model is achieved for the particular company in question and the KPI they are trying to model
Q5. Imagine you are working in the marketing department of a restaurant chain and your manager asks you to provide management with a monthly report that provides an update on the effect of each of the media channels used by your company on sales volume. What would be your best response
- I can provide you with an estimate of the ROI for every media channel based on our monthly spending. And, every 6 months, I will include an update on the actual effect the different channels had on our sales.
- Of course, I will re-run our MMM monthly so we can include the results in the report.
Practice Quiz Answers
Q1. What is this funnel shape called?
![Data Analytics Methods for Marketing Coursera Quiz Answers 2022 | All Weeks Assessment Answers [💯Correct Answer] 4 ngcb34](https://networkingfunda.com/ezoimgfmt/d3c33hcgiwev3.cloudfront.net/imageAssetProxy.v1/HnJj6AgXQP6yY-gIF3D-3g_7b777a1b70f64deaa318f315bc7a36f1_Untitled-1.png?expiry=1658448000000&hmac=iTJbAHn8vAvW0OlzEVeFvfMlvECcQCd-RI8tCvYue2I&ezimgfmt=rs:890x313/rscb34/ng:webp/ngcb34)
- A classic funnel
- A footed funnel
- A blocker funnel
- A reverse funnel
Q2. If you see the shape below and you’re in B2C marketing, what is the most likely thing you want to investigate?
![Data Analytics Methods for Marketing Coursera Quiz Answers 2022 | All Weeks Assessment Answers [💯Correct Answer] 5 ngcb34](https://networkingfunda.com/ezoimgfmt/d3c33hcgiwev3.cloudfront.net/imageAssetProxy.v1/viOZzrdsShCjmc63bMoQPg_1be5b6846c5d4108a5c9ca7548bf04f1_Untitled-3.png?expiry=1658448000000&hmac=zDPdzITn2njxFIp9iysWGI8MmIVPa1Dm3qZ4ZV32_dc&ezimgfmt=rs:890x313/rscb34/ng:webp/ngcb34)
- Your website
- Your pricing strategy
- Your check out flow
- Your attribution model
Q3. What is one question you’ll want to ask yourself at the interest and consideration stages of the sales funnel?
- What page are people entering our website on?
- How long are people spending on their first page?
- What are people searching for on my site? Is it a specific item or category?
- What is the repurchase rate for returning users?
“Q4 . Where do users drop off in the purchase process?” is a question you’d ask yourself in the _____ stage of the sales funnel.
- Interest
- Consideration
- Awareness
- Conversion
Checkout This Article: Is Team Viewer Safe For Use in 2022 | All You Need To Know About Team Viewer [Latest Update‼️]
Conclusion
Hopefully, this article will be useful for you to find all the Week, final assessment, and Peer Graded Assessment Answers of Data Analytics Methods for Marketing Quiz of Coursera and grab some premium knowledge with less effort. If this article really helped you in any way then make sure to share it with your friends on social media and let them also know about this amazing training. You can also check out our other course Answers. So, be with us guys we will share a lot more free courses and their exam/quiz solutions also, and follow our Techno-RJ Blog for more updates.
Hi my family member! I want to say that this post is amazing, great written and come with almost all significant infos. I would like to look more posts like this.
There are actually loads of details like that to take into consideration. That could be a nice level to carry up. I offer the thoughts above as normal inspiration however clearly there are questions like the one you convey up the place a very powerful thing shall be working in sincere good faith. I don?t know if finest practices have emerged around things like that, however I’m certain that your job is clearly identified as a good game. Both girls and boys feel the impact of just a moment’s pleasure, for the rest of their lives.
I like looking through and I conceive this website got some really utilitarian stuff on it! .
I love the efforts you have put in this, thanks for all the great content.
so much wonderful info on here, : D.
My brother suggested I would possibly like this web site. He was entirely right. This put up actually made my day. You can not imagine simply how a lot time I had spent for this info! Thanks!
Nice read, I just passed this onto a colleague who was doing a little research on that. And he just bought me lunch because I found it for him smile So let me rephrase that: Thank you for lunch!
I think other web-site proprietors should take this web site as an model, very clean and great user friendly style and design, let alone the content. You are an expert in this topic!
This really answered my problem, thank you!
I’ll right away grab your rss as I can not find your e-mail subscription link or e-newsletter service. Do you’ve any? Please let me know so that I could subscribe. Thanks.
Wonderful blog you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about here? I’d really like to be a part of group where I can get feed-back from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Cheers!
Utterly pent content, appreciate it for entropy. “He who establishes his argument by noise and command shows that his reason is weak.” by Michel de Montaigne.
I am not certain the place you’re getting your info, but good topic. I needs to spend some time learning more or figuring out more. Thanks for wonderful information I used to be looking for this information for my mission.